1. Who: I am currently a junior at UF, majoring in business management. I have been around the business world my entire life. My father is an entrepreneur and my grandfather has been in the corporate world, along with starting his own business. I had an internship this past summer for a supply chain management company, which allowed me to operate in a real business environment. I have grown up learning from my father and grandfather and wish to be like them. My aspirations are to succeed in the world of business in whatever way I can.
2. What are you offering customers: I am offering a service for colleges, currently focusing on UF, and college students. Colleges can now sell their student tickets through my online services, which would give college students the option for virtual tickets accessed through their phone. This eliminates students waiting in line to pick up their physical tickets at the ticket office. I also aim to decrease the possibility of students losing their tickets.
3. Who are you offering to: I am offering my services to colleges and college students who purchase student tickets. I am specifically aiming to sell student football tickets through my website as football games are the most attended by college students.
4. Why do they care: These college students will be more than willing to pay the extra fee to buy their tickets online and access them through their phones. Now they do not have to wait in the long lines to pick them up at the ticket office and they will be less likely to lose their ticket, since it will be on their phone. Colleges will sell their tickets through my website because I believe more students will purchase tickets since they do not have to wait in lines anymore. Students who are on the fence of purchasing student tickets will no be more inclined to purchase tickets.
5. What are your competencies: To my knowledge, most major college football schools do not offer student tickets on mobile devices. If I could enter this market than I would not have many competitors. The main competitors I would have to worry about are the pre-established online ticketing companies, like stubhub and ticketmaster.
I believe this is an amazing opportunity that needs to be taken advantage of. The vast majority of students that purchase student football tickets hate waiting in lines and would love an alternative to it. I would love to be the one that uses the opportunity, but the most difficult part is to out compete the established ticketing companies. If colleges agree to offer their student tickets virtually it will be difficult to convince them to sell through my services and not companies like stubhub and ticketmaster.
Hey Tyler! I really relate to you when you say that you have been around the business world your entire life. I also have a background in business with most of my family being involved with their own businesses. I like how your product provides a service that makes it easier for students to get their football tickets. This is a problem that needs to be solved and you have a unique solution that is much needed on campus.
ReplyDeleteHi,
ReplyDeleteNice idea napkin. I think you explained everything very well. It is clear what, why, and how you would solve the problem of students having to pick up their tickets. I know that I would appreciate something that made the ticket process easier. I don't see any reason why an online system wouldn't work. Sometimes for concerts and other events, they email you a copy of your ticket and then you can use that to get in, and that same system could work here.