Thursday, September 6, 2018
4A Forming an Opportunity
I believe there is a need for all UF students who purchase student tickets for all of the football games. It is common for students to lose their tickets prior to the game. Since students have to pick them up so far in advance, it is very easy to misplace it. If you lose your ticket then you cannot get a new one. Your only option is to buy a general ticket online or miss out on going to the game. I am 100% sure that there is a need for UF to send student tickets out through email so students can pull their tickets up on their phones. Students also have to use valuable time during their day to wait in line to pick up their tickets when the tickets could just be sent to their phones.
Interview 1: Patrick Davis - UF Student
When did you become aware of this problem?
"I became aware of this problem last year when I lost my ticket to the Tennessee game. I lost my ticket two days before the game. I tried to go to the ticket office and get a new one but they could not reprint it. I ended up missing the game and you can imagine how mad I was missing the ending."
How are you addressing the issue?
"Well the only solution to losing your ticket it to either buy a new ticket or miss the game. You just have to hope you can find a ticket to buy for cheap, but you are still losing more money."
What would you do to fix this problem?
"Well the ticket office could either reprint tickets or they could even provide virtual tickets, like on our phones. I lose stuff a lot and I am sure there are other people out there like me."
Interview 2: Jason Coleman - UF Student
When did you become aware of this problem?
"I became aware of it my freshman year. I lost my ticket to the first home game of the season. The ticket office wouldn't print me a new one. I ended up buying another ticket from a student, but I still ended up wasting money."
How are you addressing the issue?
"I can't do anything. I just learned not to lose my ticket or else I will have to buy another ticket."
What would you do to fix the problem?
"I mean they could just reprint tickets. I wish they would just allow virtual tickets. My friend's school has virtual student tickets so I wish UF would do the same."
Interview 3: Grant Stansel - UF Student
When did you become aware of this problem?
"Well I have never actually lost a ticket, but I have friends that have. They ended up having to buy another ticket because they ticket office wouldn't give them another one."
How are you addressing the issue?
"It's simple. Just don't lose your ticket. I know there are a lot of people out there though that it's hard for because I am friends with them."
What would you do to fix the problem?
"I would just install virtual student tickets because it's harder to lose a phone than a small ticket. I know I always make sure I have my phone with me."
Reflection:
I learned from all three of my interviews that my opportunity is definitely needed. Plenty of people have lost their ticket or know someone who has lost a ticket at some point and there is nothing they can do about it.
1. I think most of my opportunity is still there. The ticket office could provide virtual tickets or just reprint them.
2. After my interviews it shows that my opportunity is very accurate. It seems like a lot of people have the same problem with losing their tickets.
3. I think it is very important for entrepreneurs to adapt their idea based on customer feedback. There is no way you can be successful if your customers do not want what you are trying to provide.
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Hey Tyler, think your idea of emailing the tickets to the students is great and I can see how this can be a problem to many students here at UF. This opportunity reaches out to a great population, because as we all know, college students lose things and misplace things all the time. This system could also improve the speed at which fans could enter the stadium and even improve overall fan experience in the stadium. Your interviewees stated that some people had to buy another ticket which puts money back in some students pockets which is another benefit.
ReplyDeleteHello, Tyler! I remember when one of my friends also lost their ticket and couldn't really do anything about it! Your opportunity is a need that all students can benefit from. It would save UF time, money, and resources if they transitioned the ticket process over from physical tickets to digital ones. Eventually, I hope that UF comes to the realization of how important this issue is and that they actually make an effort to support this need for all students.
ReplyDeleteAs someone who does not go to football games, I did not realize that this was even a need or an opportunity. However, after reading your description of the need as well as the reading through the interviews makes me realize that this could actually be a big problem. If I went to football games often, I would find it way more convenient to have the ticket on my phone rather than to have to bother going to the stadium to pick up the ticket, then potentially lose it.
ReplyDeleteI was interested in your interviews since I, as a UF student, have seen this problem plenty myself. I liked the ideas of virtual tickets a lot, especially if it eliminated the need to go pick them up. I've had multiple times where I didn't get my ticket picked up in time and couldn't go to the game. This goes to show that customer feedback is key.
ReplyDeleteHi Tyler, after going through the post you wrote, I found that the topic you chose to anaylze is pretty relevant to the students who are keen on watching football. I agree with you that there is an umet need that it is easy for students to lose the tickets especially in the crowd. I personally think the school should use another electronic way to check in, such as scan the QR on the phone, which could effectively make the work easier and more effective.
ReplyDelete